When a web site says this proudly, you surely have to check it out!
The ion is an iPod charger. It's not a hi-tech gadget, but it does fill in a need. Here is what Swaroop himself has to say about it.
Swaroop (one of the developers) is a friend of mine - I too have been having `ideas' about creating hardware products and marketing them - I am sure many of my readers too would have thought in a similar way at one time or the other. What differentiates Swaroop from us is that he (together with two others) went all the way and got something out in the market!
Best of luck guys - may you succeed in bringing out lots of other useful tools for the local market!